bear river. Modern 8 2018-10-17T17:17:34+00:00 Project Description bear river mutual. Us: “Hey, we recommend a rebrand.” Them: “Over my dead body.” A century old company gets a brand refresh and an updated website. HEAD | STRATEGY POSITIONING MESSAGING TAGLINE HEART | DESIGN IDENTITY MARKETING WEBSITE The challenge was to maintain the value and history of a century old brand. Related Projects canvass. ritual chocolate. ABC. lloyd architects.