nucleus. Modern 8 2018-10-17T17:28:45+00:00 Project Description nucleus. With Nucleus, insurance fraudsters should beware—you’re about to be as subtle as the colors in Nucleus’ new logo. HEAD | STRATEGY MESSAGING POSITIONING TAGLINE HEART | DESIGN IDENTITY ENVIRONMENTAL DESIGN MARKETING fraud, waste, abuse. a colorful identity and a bold campaign. insurance fraud prevention is so cool. Related Projects canvass. ritual chocolate. ABC. lloyd architects.