nush foods. 2018-10-30T11:35:33+00:00

Project Description

nush foods
case study.

nush creates low-carb snack cakes that’ll help you get off the sugar-carb roller coaster. Our goal was to take these fun fresh flavor combinations and create a colorful design and marketing campaign to match.
  • HEAD | STRATEGY
  • MARKET RESEARCH
  • MEDIA STRATEGY
  • POSITIONING
  • MESSAGING
  • HEART | DESIGN
  • IDENTITY
  • PACKAGING
  • WEBSITE
  • SOCIAL MEDIA

our objective was to create an engaging brand, package design, converting website, and social media campaign for our client.

brand
strategy.

We helped create nush from the first ingredient—brand strategy—we conducted market research including product testing, naming, and competitive research. Once we had a good understanding of the product and the market, we built the brand from that foundation.

mood
board.

With a goal of creating engaging and impactful packaging, we started the design process with a moodboard for nush that focused on fun vibrant colors, and friendly typography.

logo
design.

we created a fun and inviting logo that can’t help but make you smile.

say nush
to sugar.

messaging.

The nush personality is fun loving, but it won’t take sugar for an answer—it’s quirky yet firm voice finds clever ways to motivate clients to live a healthy lifestyle.

packaging.

We love package design, and creating our concept for nush was no exception. Our design focused on vibrant complimentary color blocking with a window to the cake-y treat that will make your mouth water (and forget about sugar).

website.

Static marketing websites are no longer good enough—we needed to create a website for nush that would accomplish two goals: 1) convert and 2) educate. We started with a UX designed sitemap of the customer’s journey and then added branding, custom video, custom photography, and lots of personality to create an engaging and converting website. We also wanted to focus on educating potential customers on the dangers of sugar so the website includes valuable and shareable articles, success stories, and notes from the founder, Muffy Ferro.

social media.

With nush, we were given the opportunity to expand their branding onto social media. Bright colored backgrounds, lifestyle photos, and paper cutouts are all methods we use to create the “nushy” look beyond the packaging.

we helped grow their instagram followers 1,625% within 2 months while sales increased by 300%