ritual chocolate. 2018-10-17T14:26:39+00:00

Project Description

ritual chocolate
case study.

Why should things only taste good?
You can eat your chocolate
and admire the box too.

  • HEAD | STRATEGY
  • RESEARCH
  • STRATEGY
  • MESSAGING
  • HEART | DESIGN
  • BRAND IDENTITY
  • BRAND BOOK
  • BUSINESS SYSTEMS

our objective was to redesign a brand to resonate with the outdoors.

who is
ritual?

Ritual Chocolate is a grassroots company that handcrafts small batch bean-to-bar chocolate using classic European methods with a modern American style. Ritual was originally founded in 2010 by Robbie Stout and Anna Davis in Colorado. In 2015, when they moved their business to Park City, Utah, Ritual Chocolate approached us at modern8 to reimagine and design both their new identity and packaging concept.

mood
board.

Ritual was highly influenced by their surrounding environment, Park City, UT, and the environment from where their cacao for their chocolate came from. Due to those influences, Ritual chose and blended mood boards that catered to their enthusiasm for sublimesque nature and in-the-moment lifestyle photography with minimal renderings and patterns. The focus on saturated and rich color palettes in addition to their visual interests really got our creative juices flowing to create that one-of-a-kind packaging experience for Ritual Chocolate.

the logo is an ode to the home of ritual. park city.

logo
design.

The logo is created with a uniformly thick stroke with a geometric emphasis. The unique custom designed lettering makes this logo unique and friendly. The mark is meant to impart the feeling of tradition with a modern sensibility and rejuvenation to the brand. The abstract mountain motifs are integrated with the logo to tie the brand to Ritual Chocolate’s factory located in Park City.

imagery.

Ritual Chocolate handcrafts small batch bean-to-bar chocolate using classic European methods with a modern American style. Ritual was founded in 2010 by Robbie Stout and Anna Davis in Colorado. In 2015 they moved their business to Park City Utah and approached modern8 to design a new identity and packaging concept.

a unique icon set connects to the areas their cacao is sourced.

icons.

Ritual Chocolate handcrafts small batch bean-to-bar chocolate using classic European methods with a modern American style. Ritual was founded in 2010 by Robbie Stout and Anna Davis in Colorado. In 2015 they moved their business to Park City Utah and approached modern8 to design a new identity and packaging concept.

the goods.

Ritual’s packaging concept is unapologetically aesthetics driven and rich in color and custom photography that focuses on Ritual’s process and sources. Although the packaging is meant to exude minimalism, the subtly complex geometric line drawings and elegant colors that are combined with ornate illustrations and ornamental patterns are eye candy that just gives you all the visual brain tingles.