rizepoint. 2018-10-17T15:33:52+00:00

Project Description

rizepoint
case study.

Formerly known as Steton, please meet, RizePoint.
We sure love a brand “glow up.”

  • HEAD | STRATEGY
  • RESEARCH
  • BRAND POSITIONING
  • NAMING
  • MESSAGING
  • HEART | DESIGN
  • BRAND BOOK
  • WEBSITE
  • IDENTITY DESIGN
  • MARKETING

our objective:
a brand to resonate with their global client base.

brand
strategy.

We work with brands to discover what truly makes them unique and stand above their competition—we call it your “only only.” Using this discovery phase, we devised the following “only onlys” for RizePoint.

Primary Only Only: RizePoint is a purpose-built solution for compliance management that protects the brand.

Secondary Only Only: RizePoint is also a progressive company that offers a product that intelligently transforms companies who recognize the need for intuitive solutions.

mood
board.

When we began the design stage, we provided three different visual directions in mood board form. RizePoint chose to go with a modern and intelligent mood board that favored atypical website layouts with sophisticated and simplistic imagery and iconography. The chosen board, as a whole, is clean and conceptually intelligent. The color palette contains fresh color accents while retaining the black and gold from Steton’s previous branding. This expanded color palette prevents the bold black and gold from being too authoritative and too interruptive.

who are they?

RizePoint is the quality experience management software driving a better brand experience for companies across the globe. They gather data with their mobile app in order to see problems earlier, make automated corrections, and analyze information with their built-in business intelligence system.

their logo wants to be bold.

messaging.

RizePoint’s messaging and personality is modern and intelligent. Pinned as the “quiet hero,” Rize Point exudes a stoic confidence that is reminiscent of the humble protagonist, Atticus Finch. As the subtle disruptor who is focused on working with and helping other companies to better manage their business and the quality of their services, RizePoint allows their clients to rise above their competitiors. To accomplish this feat, RizePoint promises that they will make the experience of gathering data, understanding it and acting on it, easier and more effective.

It’s the spark of the quiet hero.

The agitative exemplar.

brand
book.

A visual and written guideline created with the information gained throughout our D5 process. Through various interviews and workshops with RizePoint, we were able to help Rize Point better understand their personality, brand voice, and other elements to build a conveyable brand.

rizepoint stands apart from competitors in both name & look and feel.

the

goods.

a visual
cue to the
brand.

the icons.

A custom icon set for RizePoint ensures cohesive brand elements to be used across all avenues from print to digital.

it’s

material.

A series of templates were designed for internal or external use, with the intent to provide a cohesive brand structure through all that RizePoint does.

welcome global brand,
rizepoint.