Our relationship with Young Electric Sign Company goes back to the mid 90s, having designed everything from their corporate identity to their Web site, to marketing literature and—as in this case—the occasional ad. The difficulty with advertising a large, multi-product, multi-service company like YESCO, is how do you convey everything they do, while delivering a succinct message? We harkened back to their legacy with the phrase, “Most of all we build signs.”